Sisonke Mzansi is a new campaign by Pernod Ricard South Africa in an effort to put a more considered slant on giving in a year marked by the COVID-19 pandemic.

Mindful consumption

With the lockdown and gradual lifting restrictions jobs have been lost and people are looking for meaning – both in giving and receiving gifts, and a drive to support local businesses.

Pernod Ricard South Africa will be ‘gifting different’ this festive season, investing in the local economy through the #SisonkeMzansi campaign which sees flagship brands Absolut vodka, Beefeater gin, Chivas Regal, Jameson Irish whiskey and Ballantine’s Scotch whisky amongst others, standing together with local artists, makers and manufacturers from local communities to conceptualise, design and create a range of truly
South African ‘gifts that give’.

In addition to the tote bags, manufacturers and artisans from local businesses across the country have created a range of aluminium mugs, gift bags and wrapping paper.

Gift and win

This November is a significant month for two major reasons: SITC officially turns 10 (happy blogday to me!) and I celebrate 13 years of mostly pain-free life since my spinal fusion.

It’s also the month before my birthday month, which is less significant, but if you do feel like participating in the Sisonke Mzansi campaign and want to buy me one of these wonderful gifts, Ballantine’s and Jameson would be my personal choice in an effort to diversify my drinks cabinet. Also won’t be opposed to tequila and cherry vodka. Not Beefeater – I love the Beafeater24 bottle with the peephole in the bottom left corner, but it’s not my choice of gin. Inverroche Verdant on the other hand.

BUT the reason I’m really telling you all this is that my favourite alcohol retailer – Norman Goodfellows – is running a competition where you can get your purchase wrapped and get a gift of a tote bag or tin cup (tin cup FTW!), you can win R2 MILLION IN PRIZES.