Explore the night with Smirnoff this Festive Season

This press release was not sponsored. I chose to share it in order to give my readers the opportunity to fully experience the app and events.

ETNWhen the sun goes down, a whole new world full of endless possibilities awakes and is waiting to be explored. But for most of us, that begs the next two obvious questions: where should we go, and who’s the designated driver?

Thankfully the clever people at Smirnoff have you covered on both fronts with their newly launched Explore The Night App, giving you access to the free Explore the Night cabs that hit the streets in November (until the end of December).

In order to book a cab, you will need to download the Explore The Night App, which will allow you to arrange for a cab to collect you and take you to either your destination of choice, or take a chance and have the cab driver take you to a predetermined location that may lead to a night of endless possibilities.

Also on offer will be Explore The Night events, where pre-selected venues will be hosting well known acts such as Euphonik, Warras and DJ Fresh, and many more.

So if you’re looking for a bit of night time revelry, simply purchase a can of Smirnoff Ice Double Black with Guarana at participating outlets. You’ll receive a wrist band which entitles you to free access to the Smirnoff Ice Double Black with Guarana events and cabs to take you to the next venue, where the party will start all over again.

ETN feature

To book one of the cabs, download the free Explore The Night App on Google Play or Apple iStore on your smartphone,  and you could be sitting pretty in a free cab ride – exploring the night and its endless possibilities between sunset and sunrise on the weekend.

Warning: All the rides are free, but some will be special 😉

So go on – rebel against the light and get ready to #ExploreTheNight  with Smirnoff Ice Double Black with Guarana.

Not for sale to persons under the age of 18. Drink Responsibly.


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