Flori Roberts Cosmetics launches in South Africa

Flori Roberts

Flori Roberts Cosmetics has just been launched, exclusively to Stuttafords stores, in South Africa. For more than 50 years American women have trusted the brand, which “not only sell cosmetics, but beauty”.

I was fortunate enough to attend the launch in Sandton City on 7 October 2014, where makeup artist Butinyana Mofokeng shared some tips on creating a natural look, a stunning night-time look, and chatted about how to create an ombre makeup look, and the less-is-more trend. Flori Roberts South Africa’s brand ambassadors are the beautiful Amo Chidi and Ziyanda Yako.

Flori Roberts Launch Syllable in the City

Flori Roberts was the first cosmetic range aimed specifically at women of colour to be sold in upscale department stores, and offers the finest formulations in skin care and beauty for melanin-rich skin. There’s definitely a gap in the market, when it comes to foundation in particular, for the various South African skin tones, and Flori Roberts CEO Victor Gurajena made a brilliant decision to bring the brand to our shores.

Follow @FloriAfrica on Twitter, and like Flori Roberts Cosmetics South Africa on Facebook for all the latest news and updates, and visit the Flori Roberts beauty counter at Stuttafords for a consultation.


  1. jacqueline pretorius

    Hi Martha
    I would like to test this product, is it possible you can send me trial size products on this brand? it is new and I’m very skeptic to spend my money on a new brand.


    • Martha van Zyl

      Hi Jacqueline,
      Stuttafords are the exclusive stockists of the brand, so it would be best to visit the Flori Roberts counters to find out more information.


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